At the heart of our consultancy is a simple commitment: we solve problems. Whether it’s unlocking commercial growth, aligning teams behind a campaign, or addressing gaps in execution, we bring clarity and direction. Our work is rooted in commercial outcomes — we don’t just surface issues; we solve them through insight, experience, and a focus on results.

Every successful engagement begins with a rigorous diagnosis. 70% of problems can be solved or mapped out through Diagnosis, we consider it a lost art.

We dig beneath the surface to understand the ‘why’ behind the challenge, interrogating sales data, retailer performance, category trends, market insights, and internal processes & systems. By identifying what’s broken or underperforming, we ensure that our recommendations are grounded in reality, not assumption.

Once the root cause is clear, we define the path forward. Our strategies are built to connect brand ambition with commercial viability — from refining positioning and pricing to enhancing retailer partnerships and growth plans. We tailor each strategy to the business’s size, capability, and ambition, ensuring it’s as executable as it is effective.

Execution is where strategy comes to life. We break big ideas down into focused, tactical plans — from campaign rollouts and promotional calendars to forecasting models and joint business plans. Our aim is to empower teams with tools they can actually use, ensuring every tactic drives toward measurable impact.

Data is only valuable when it’s understood. We specialise in transforming raw numbers into compelling stories through dashboards, presentations, and visual tools that inform faster, better decisions. Whether it’s tracking campaign ROI or identifying whitespace opportunities, our data visualisation turns insight into action.

Sustainable growth doesn’t come from one-off wins — it comes from repeatable habits. That’s why we embed structured processes into client teams, from forecasting frameworks to campaign planning routines. By building internal capability, we ensure that teams can deliver consistent performance long after the project ends.